Spudoratamente Buono.

For MOWI, we handled the adaptation of the international creative concept for the Italian market, developing the campaign claim “Spudoratamente Buono” — an expression that celebrates the authenticity of MOWI salmon, sustainably farmed in the Norwegian fjords.
The ironic tone of voice served as the common thread throughout the entire communication, starting with four TV commercials starring Kristofer Hivju, the Norwegian actor best known for his role as Tormund in Game of Thrones.