Un vero Stac!. Un vero Stac!.

At NGF, we conceived and launched the first omnichannel campaign in Italy for American Pistachio Growers (APG), turning the American pistachio into a symbol of wellbeing and good vibes.

The campaign went on air on TV and digital platforms, supported by an amplification plan that also included radio, APG’s social channels, and targeted influencer marketing, events, and PR activities.