Mowimento. Mowimento.
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
- Join the MOWIment
In 2021, MOWI introduced its farm-raised salmon to the Italian market. As TwentyTwenty, we developed a fresh and engaging positioning, creating a true MOWIment.
It’s not just about eating salmon — it’s about embracing a new lifestyle: enjoying it in new ways, taking care of ourselves, the people we love, and our planet.
A message that brings together taste, sustainability, and innovation, giving life to a new vision of salmon.
We handled the launch of the new positioning through a TV commercial, an Out-of-Home campaign, print advertising, and plenty of social and digital content.
