Fish from Greece.

For HAPO – Hellenic Aquaculture Producers Organization – and its brand Fish from Greece, TwentyTwenty developed an integrated communication strategy aimed at promoting in Italy the excellence of Greek fish, its certified quality, and its authentic Hellenic identity.

  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
  • Fish from Greece
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In Italy, the activities were designed to strengthen the brand’s reputation through targeted media relations and press office initiatives, aimed at conveying to the public and journalists the distinctive value of a responsible and certified supply chain.
Among the PR activities, a press trip to Greece was organized to give journalists a first-hand experience of the places and people who care for Fish from Greece every day.

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To support the storytelling, the agency managed the production of social content focused on responsible farming practices, along with a series of video recipes featuring several chefs — including Simone Rugiati, the project’s brand ambassador.

The ADV strategy included the creation of two print subjects designed to enhance brand identity and increase visibility.
A project conceived to strengthen the brand’s reputation with consistency, authenticity, and strategic vision.