- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
- Everyone’s got their own specialty
For MOWI, we created a social campaign made up of four subjects, following every stage of the creative process — from concept development to the choice of the testimonial.
On the occasion of the 2024 Olympics, we leveraged the global hype to place the MOWI product range in an unexpected context, while staying true to the brand’s ironic and light-hearted tone.
The claim Everyone’s got their own specialty plays on the Italian attitude toward sports, blending our playful spirit with the determination to embrace a healthy lifestyle.
The campaign features creator Frank Gramuglia, known on social media for his humorous takes on office life, bringing his unique style and personality to MOWI’s message.
